FARGO – EINFACH SEIN
THE CONCEPT
To connect with the younger target audience we developed a rap song with the Berlin rapper Falk-Arne Goßler (artist name is Fargo). In this rap he talks about his childhood, which was so much more relaxed then his time now as a grown-up. The song was launched exclusive on ALDI LIFE (the music stream from ALDI).
In addition, we also organized a concert in an ALDI store in Köln. This was a huge succes with people following it live over the internet and even broadcasters like RTL were present.
THE MUSIC VIDEO
A CONCERT AT THE DISCOUNTER
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