ALDI

ALDI – THE FIRST COMMERCIALS

THE CONCEPT
During the commercial development and production for ALDI, the claim ‘Einfach-ist-mehr’ (English; ‘Simple is more’) became our central point. So, we developed a campaign for different media ALDI’s first ever commercials for the German market. In the first commercial children are the key characters for carrying our message. In this spot we look at the world through the eyes of the kids, who question the decisions grown-ups take in this world.

In the second spot, which launched two weeks after the first commercial, the grown-ups question themselves about why everything must be so complicated. They confirm the message the kids carry in the first spot.

The campaign was supported by print and web communications.